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The first day of 40 days of lent.

It’s all about sacrifice, but we’re not giving up our sweeties here at Alethea. Instead, we’ll pay 50c a day for the privilege, that will add up to €20 for the period of guilt free indulgence of our goodies during lent, and we’re donating that to Merchants Quay Ireland.

We have no doubt that they’ll put that money to good use for their service users over the Easter. Eat sweets during lent, guilt free, donate to a great organization that support addiction and homeless services-  it’s a win win, all around.

Please donate €20 if you can. It will be used for those who need it. You can donate via our fundraiser event on Alethea’s Facebook page here.